Advertisers & Marketers

In today's world, it's hard to keep anyone's attention online for more than a few seconds. With banner blindness a common phenomenon among users, companies are constantly looking for new ways to keep their audience interested and involved. Kaltura helps brands like Coke, Pepsi, Universal Studios and others increase brand awareness, promote user interaction and loyalty, and transform websites from one-way informational tools to full interactive online experiences. With Kaltura it's not just an ad, it's full immersive branded entertainment.

With Kaltura, you'll be able to:

• Create video marketing campaigns to reach your audience, instill your messaging and increase brand awareness
• Keep prospective customers informed with video testimonials, case studies, demos and webinars
• Engage your users by allowing them to express their creativity – mashing up preloaded material or importing their own
• Launch customized and branded video campaigns – players, remixer tools, mini-sites, etc.
• Enable easy syndication and distribution of your video content across the web
• Advertise using Kaltura's integrated in-stream ads
• Manage content, generate reports and track usage via a comprehensive Kaltura Management Console
• Enjoy full video management capabilities at a fraction of the cost of proprietary solutions on the market

Our solutions are affordable, flexible & easy to use, while offering the full functionality of video management, searching, uploading, importing, editing, annotating, remixing, sharing and more. With Kaltura, marketers on all levels can leverage the full potential of online video to promote their site, company or specific product to the max.

Advertisers & Marketers Spotlight: Universal Studios Home Entertainment and Metacafe

Challenge

Universal Studios Home Entertainment was looking for a unique way to promote the Season 2 DVD launch of the hit TV series “Heroes”. Their aim was to create a campaign based on user participation within an immersive branded entertainment experience that would increase DVD sales as a result of the user involvement and interaction.

Results

Kaltura partnered with MetaCafe, and created a fully branded and customized microsite where Heroes fans could remix preloaded videos, photos and audio from the show's second season. Users created new "Heroes moments" or remixed existing moments, complete with transitions and soundtrack. With hundreds of new mashups created within the span a few days, the "Heroes" campaign managed to reel in the audience, keep them interested and help position Universal Studios as a company on the cutting-edge. To see more, visit: http://www.metacafe.com/heroes2